1. Information We Collect

Information You Provide

When you contact us, request a valuation, or purchase a watch, we collect information relevant to your inquiry or transaction.

This may include:

• Name, email address, and telephone number
• Billing and shipping information
• Order details and purchase history
• Watch information submitted for selling or trading
• Messages, photographs, and documents you provide

We may also maintain payment records and other transaction information necessary for accounting, order fulfillment, and fraud prevention.

Website Information

Our website uses essential cookies and technical processes necessary for website functionality and security.

Routine technical records may include IP addresses, browser information, and access logs generated by our hosting and security systems.

Our stated website configuration does not include advertising or behavioral analytics cookies.

2. How We Use Information

We use personal information to:

• Respond to inquiries
• Process orders and arrange shipping
• Evaluate watches submitted for selling or trading
• Provide customer service and warranty assistance
• Maintain business and accounting records
• Prevent fraud and unauthorized transactions
• Comply with applicable legal obligations

We do not use customer inquiry information for unrelated marketing without an appropriate legal basis.

3. Information Sharing

We share information when reasonably necessary to operate our business and complete transactions.

Recipients may include:

• Payment service providers and financial institutions
• Shipping carriers and insurance providers
• Website hosting and technical service providers
• Professional advisers or service providers assisting with legitimate business operations
• Government authorities where disclosure is legally required

We do not sell customer information for monetary compensation.

We do not disclose personal information for third-party cross-context behavioral advertising under our stated website configuration.

4. Cookies and Tracking

Prime Horology uses cookies necessary for core website functions.

We do not intentionally use advertising pixels or cross-site behavioral tracking technologies under our stated website configuration.

Browser privacy controls may restrict certain cookies, although this could affect some website features.

[Technical confirmation required: Whether third-party services collect browsing information across websites and whether the website responds to Do Not Track or Global Privacy Control signals.]

5. Information Security

We maintain reasonable measures intended to protect customer information from unauthorized access, misuse, and disclosure.

No website or electronic communication system can be guaranteed completely secure.

For your protection, verify unexpected payment instructions with Prime Horology using our published contact information before transferring funds.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill customer requests, maintain transaction records, provide support, resolve disputes, and meet legal obligations.

Information no longer required for legitimate business or legal purposes will be deleted or securely disposed of according to our retention practices.

7. Your Privacy Choices

You may contact us to request access to, correction of, or deletion of personal information maintained by Prime Horology.

We will review requests and respond as required by applicable law. Some information may need to be retained for transaction records, legal compliance, or other permitted purposes.

If you receive marketing communications from us, you may request that they stop.

8. Children’s Privacy

Our website and products are not directed toward children under 13.

We do not knowingly solicit personal information from children under 13. If we learn that we have collected such information without appropriate authorization, we will take steps to address it in accordance with applicable law.

9. Third-Party Websites

Our website may link to third-party marketplaces, social media platforms, and other external services.

These services operate under their own privacy policies.

10. Changes to This Policy

We may update this policy as our practices or legal requirements change.

The current version and effective date will be published on this page.

11. Contact Us

For privacy-related questions or requests, contact:

Prime Horology
Los Angeles, California
Email: info@primehorology.com
Website: https://primehorology.com